Free Live Masterclass For Coaches, Healers & Facilitators
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The Retreat Sales System:
How to Price, Plan & Fill a Profitable Retreat
I’ve hosted sold-out retreats for 8 years and generate $100K+ a year from them without paid ads. In this free masterclass, I’m opening my actual P&L spreadsheets to show you how I price, budget and fill mine.
Wednesday, October 14th · 10:00–11:30am PTÂ
Bonus: Live attendees get my retreat budget template
Can’t make it live? Register anyway and I’ll send you the 24-hour replay.
You might be closer to hosting a retreat than you think.
Maybe you’ve been thinking about one for months, but you’re nervous to commit to the venue before you know whether people will actually buy.
Maybe you launched and sales are moving much slower than you expected.
Or maybe you’ve already hosted one, everyone loved it, and afterward you realized you weren’t entirely sure how much money you actually made.
I’ve been there.
And after eight years of hosting sold-out retreats, I can tell you that most retreat problems don’t begin during the retreat.
They start months earlier with the budget, pricing, offer and sales strategy.
That’s what we’re going to work through together.Â
The retreat fantasy goes like this
You find a beautiful house. You announce the retreat. People sign up.
You spend a few days doing meaningful work in an incredible location and get paid well for it.
After eight years of hosting retreats, I can tell you:
That isn’t what makes a retreat profitable.
Profit gets decided long before anyone arrives.
It’s in the venue you choose.
The expenses you forget to account for.
How you structure your room pricing.
How many guests you actually need to break even.
And whether your audience is ready to buy a retreat in the first place.
In this masterclass, I’m opening up my actual numbers so you can see how I make those decisions.
What we're covering
The real economics. Retreat pricing is the most secretive corner of this industry — everyone posts the photos, nobody says what the house cost.
How to know what your retreat actually needs to earn.
We’ll look at break-even, profit targets, and how many guests you need before you commit to a venue or set your price.
Why most retreats don't sell. Sometimes it isn’t the price or the marketing. I’ll show you how I determine whether an audience is actually ready for a retreat.
How I fill mine without ads. I've spent $0 on advertising in eight years. I'll show you what I do instead.
You'll leave knowing whether a retreat is your next move, or whether something needs to come first.Â
Wed Oct 14 · 10:00–11:30am PT · Replay included
Save your seatCase Study:
From 0 Sales in 6 Months to a
Sold-Out $24,000 Retreat
One of my clients had been promoting her first retreat for six months without making a single sale. She was missing a sales strategy.
During our first call, we changed the way she was talking about the retreat and clarified who this retreat was for.
She made her first two sales immediately afterward.
She went on to sell all eight spots and generate $24,000 in retreat revenue.
You’ll learn some of the same principles inside this masterclass.
"Before working with Ana, I had been trying to market my retreat for six months with zero sales. Right after our first call, where we reworked my messaging and strategy, I immediately made my first two sales. I went on to completely sell out my debut retreat for a total of $24,000."
— Viridiana Rodriguez, Therapist & Retreat Host
Bonus: Live attendees get my budget template
Attend the masterclass live and I’ll send you the same spreadsheet structure I use to build my retreat budgets.
It includes the expense categories I track before committing to a venue so I can see the financial picture before I start selling.
You’ll be able to plug in your own numbers and use it to plan your next retreat.
Available to live attendees.
Save your seat
This is for you if...
You’re a coach, healer, therapist, facilitator or wellness professional thinking about hosting a retreat.
You have an idea but don’t know how much you should charge.
You’ve found a venue but you’re afraid to commit before you know the numbers work.
You launched a retreat and sales aren’t moving the way you expected.
You’ve already hosted one but want to make the next one more profitable.
Or you simply want to see the real financial side of retreats before deciding whether one belongs in your business.
Who's teaching this?
Hi, I’m Ana Lilia. I’ve been hosting sold-out retreats for eight years, and they’ve become a six-figure annual revenue stream inside my business.
My most recent completed retreat generated $50,788 in sales and $27,227 in profit.
I’ve also built more than $1 million in business revenue through coaching, breathwork, retreats, and experiences, and my work has been featured by NBC, WebMD, the Los Angeles Times, and Harper’s Bazaar.
But I’m not teaching this from a perfect track record. I’ve underestimated costs, watched venue prices jump, and had expenses come in thousands over budget.
That’s why I teach retreats from both sides: how to create an experience people want to buy, and how to make sure the numbers actually work.
That’s what I’m going to show you in this masterclass.
Questions
What if I can’t attend live?
Register anyway. Everyone who signs up will receive access to the 24-hour replay.
Do I need to already have a retreat planned?
No. In fact, this is especially useful before you commit to a venue or announce anything publicly.
I’ve never hosted a retreat. Is this too advanced?
Not at all. It’s much easier to understand the numbers before you make expensive decisions than after.
Will you really show your actual spreadsheets?
Yes. I’ll walk you through my real retreat budgets, including the estimates, actual expenses and mistakes.
Is this really free?
Yes. The masterclass and 24-hour replay are completely free.
